Valerie Reed is making my day. She owns Valana Minerals in San Marcos, California. She is a pioneer in the creation of vegan makeup for women of color. I really appreciate that as I’m going vegan. It’s mineral makeup for us, YAY!
The color palate contains rich, deep colors that coordinate well with tan and brown skin. Her products contain beneficial ingredients, vegan lip colors, and her philosophy mandates high quality, education on safe cosmetic ingredients and application tutorials.
From her website: “For many years, I have been frustrated and angered by horrible customer service and the lack of high quality natural cosmetic products for myself and people like me, with brown skin. I avoided the disappointment and humiliation of the department store cosmetic counter and bought inexpensive, poor quality cosmetics that only added to challenges because of poor color selection and harmful chemical additives. I also sold popular name brand cosmetics but I still found myself mixing and adding ingredients to products to better suit my needs. Several years ago I suffered a serious illness, which was worsened by an “overdose” of an ingredient commonly used in shampoo. As I learned more about the potentially harmful ingredients in many skin care products I became concerned for my health and began to make my own skin care ‘concoctions’ at home.”
The Valana Minerals website features a library of tutorials called “Makeup School-Studio“.
This is your “Makeup University” for information and tutorials for Valana Minerals™ makeup. The quality of Valana Minerals™ is exceptional, versatile and concentrated and this is the place to find information on their use.
I love her vegan lip gloss in “Copper Porto” and “Vintage Porto”. She offers an awesome range of foundation color choices. If you are dark chocolate like me, you will cheer. If you are honey brown or light & luscious, you’ll be pleased too.